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| Guest Editorial-FISLA | ||
| Timberline Volunteers | ||
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Ken Glover, Executive Director Forest Industry Suppliers and Logging Association (FISLA), Edmonton
Established
in 1989, the Forest Industry Suppliers and Logging Association (FISLA
pronounced FEEZLA) is an industry association that advocates the sustainable
development of the forest products industry. In addition to its advocacy
role, FISLA works for suppliers to procure market intelligence and
facilitate business opportunities for companies that provide (or want
to provide) goods and services to the forest products industry. Getting
in with a forest product company can be extremely difficult, but once
the relationship is built it can be very rewarding (for both parties).
Unfortunately, too many companies FISLA facilitates a number of activities intended to give companies that one-on-one with key forestry mill personnel. When pursuing business over several regions, it becomes impossible to advertise everywhere and in every billboard or magazine. FISLA developed Forestry Business Directory, a comprehensive listing of forest companies and key personnel. The unique feature of this Directory product is that it is mailed to senior mill personnel and logging contractors, and does not simply rely on trade show distribution. Indeed this publication connects Supplier with Producer. The Directory offers several affordable advertising and company listing opportunities. The Directory is 10 years old, but has expanded over the last 4 years from just Alberta based to a Canadian publication in scope. Again, this FISLA product is designed to support a company's marketing team in developing business opportunities in the forest industry. For more information on FISLA; its services and how this organization can help with your company's marketing efforts into the forest industry visit www.fisla.com or call 780-489-5900. |
Marketing
products and services to the forest industry requires a concerted
effort; calls, meetings, promotional materials, demonstrations, events,
advertising, relationship building…and more. When it comes to sales
and marketing, the forest industry tends to be different than the
oil and gas sector or other sectors in terms of investment to get-in
and stability to stay-in. Unlike the oil and gas sector where suppliers
come and go with the market price for crude oil, the forest products
industry will continue with good suppliers through market swings providing
the competitiveness and quality remains. Selling into the forest industry
requires a sincere, concentrated and consistent approach; one that
provides continuous value.
either
give up early because they do not get immediate results or they get
complacent after they get in and forget the continuous improvement
effort. FISLA's Forestry Insider Bulletins, provide a variety
of domestic and international forest industry related market intelligence
such as; capital projects, capital expenditures, Silviculture investments,
employee changes, forest policy matters…and more. The Forestry Insider
Bulletins help keep a company's marketing team in the loop, and enables
a company to prioritize potential business opportunity listed. Often
all a company needs is that first meeting, for a chance to put their
marketing to work.
www.fao.org/forestry/index.jsp
www.forestprod.org/
www.speciesatrisk2004.ca/index.html
www.dfait-maeci.gc.ca/eicb/softwood/menu-en.asp
www.forest-trends.org/index.htm
Know of a link that others would be interested in? it to our attention. |
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The
volume of fieldwork done in support of this classification reflects
the survey intensity and the importance that Weldwood places
on reliable ecological information. Over a nine-year period,
surveyors traversed approximately 4000 transect lines averaging
2.5 km and totaling about 10,000km! Between 30 and 35 percent
of all classified polygons were visited on the ground, and approximately
30,000 plots at which detailed site, soil and vegetation information
was collected were installed. A further 90,000 observation stations
at 100m intervals along the transect lines were established.
Approximately 4000 person-days, or 15.3 years, were spent traversing
these lines by surveyors. | Timberline Volunteers |
| Mike
Sandvoss
Timberline, Prince George |
| Blood:
It's in You to Give We've
all seen or heard the advertisements made by Canadian Blood Services questioning
the listener or reader if they knew someone that needed blood, would they
give. I'm sure that most of us know someone that has required blood due
to injuries, surgery, or for transfusions required due to illness.
The demand for blood or blood products is continuous throughout the year. To help maintain Canada's blood supply, year round donors are necessary. The need for blood throughout the year is not constant, with spikes in the demand created around most of the long weekends when the incidence of traffic accidents usually increases. Significant events such as September 11, 2001, and the Okanagan Mountain Park Fire strain the blood supply either through excessive demand over a short time period or by adversely affecting an established clinic from achieving its full potential of donations. As only a very small percentage of the population that is eligible to donate blood actually donates, the need to meet that required supply in Canada is a constant challenge for Canadian Blood Services, the nonprofit organization tasked with ensuring a safe supply of blood and blood products. In support of the efforts of Canadian Blood Services, an ever-growing core group of Timberline staff meet that challenge with regular donations (every 56 days). What started out with a few long time donors has grown significantly over the years to at least 25+ regular donors, a group that is always looking for more to join. Arguably the hardest part about giving blood is making that first trip to a clinic. Through a program of gentle persuasion (and for a select few...taunting, ridicule, and name calling) the anxiety and stress of that first visit (or first visit in a long time) and donation at a blood clinic has been removed. It has been replaced with the atmosphere of a social event in a group setting. To further alleviate the potential stress one might associate with the 'perception' of a clinical setting, friendly competitions on who can donate their pint in the least amount of time are common place...and all in good fun (The current Timberline record stands at a work stress induced 3 minutes 50 seconds!). In mid 2002 Timberline was added to a 'Life Link' partner board that is posted in the Prince George (PG) CBS clinic. Where in 2001 the three regular donors at Timberline (PG) had managed to donate close to their collective maximum annual of 18 pints, the 'bleed with a co-worker' program initiated late in 2002 (October) drove the 'Life Link' recorded pints donated by Timberline to well over 28 pints. To date in 2003, the regular blood donors from Timberline PG have donated in excess of 58 pints and for all those still eligible, we each still have another two donations in us till years end. Timberline Edmonton has a group of six regular donors that have been donating since 1996 (totaling an estimated 250 pints!), and is always looking for more. Even former employees that have moved on to pursue other interests still join in with the group bookings and a little competitive bleeding! I encourage any of the readers out there who have been contemplating donating to go and do it! One idea to make it easier and more fun is to round up colleagues and donate as an office. It's nearly painless, and usually takes less than an hour of your time once every two months. |
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